Communications Report for March 30th 2011 – AndreaVascellari.com

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Communications Report for December 20th 2010 – AndreaVascellari.com

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Communications Report for December 20th 2010 – AndreaVascellari.com

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Communications Report for December 6th 2010 – AndreaVascellari.com

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Communications Report for December 6th 2010 – AndreaVascellari.com

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[Communications Report] for July 29th 2010 – AndreaVascellari.com

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Richard Edelman on Trust Barometer 2010

The Edelman 2010 Trust Barometer survey of trust and credibility in business and government has just been released.

According to Richard Edelman (President & CEO Edelman) business has stabilized and trust has risen in few countries such as the US but generally the picture is much more solid.

However trust in business is very fragile and business has to learn that the biggest drivers of corporate reputation are no longer an outstanding CEO and having terrific financial results.

Today the main reputation drivers are:

  • Quality products & services
  • Trust in the company
  • Transparent operations

That’s the new normal for corporation.

Downloads & Coverage

Andrea