>> Listen to the audio version to find out additional commentary about the topics discussed in this post!
Download the MP3 file (12.3Mb, 25:28) – Get the show on iTunes!This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”. In this post/cast we explore public facing moderation plans at a strategic level as a way to oversee, monitor, and grow a community. We will explore community management at tactical level in an upcoming cast. Today we will understand what a public facing moderation plan is, why it’s important, how an organization should be internally structured (who does what) and then I’ll share with you also an example of a great public facing moderation plan. Continue reading “Public Facing Moderation Plan”
The best experiences I’ve had online come from content I’ve shared on my blog and the conversations it generated. I’m not just talking about public interactions – those certainly offer great value – but, especially about private ones. Continue reading “More Personal, More Private”
44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC] – Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher.
Exploring the Twitterverse – With Twitter at the center of the stellar system, apps orbit at different rotations based on their design and functionality.
6 Predictions for Digital Advertising in 2011 – Whether they choose to go big or small, the social web equips advertisers with significantly more consumer data points than ever before to improve the targeting and relevance of online advertising.
This is a video (below) that I directed, shot and edited for YouTube Play, a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. Leah D’Emilio worked together with me as producer adding her insights and helping me turn the concept I wanted to express into something magic.
Social media is one of the primary vehicles through which we interact with society. This is redefining the concept of privacy. My intention is to discuss how privacy is being redefined using the following 3 aspects of private self:
Watching others/sharing our physical self through video.
Written thoughts on personal profiles.
Private conversations in public spaces.
– With a Panasonic GF1 I recorded various angles of a woman’s body as she laid in a dimly lit room. It is a test of the viewer’s perception as to which part of the body she is being shown and from which perspective. She symbolizes our desire to watch others and how we become “naked” as we expose our lives online.
– The text scrolling along the bottom of the screen are real updates written by random facebook users who have kept their profiles public and therefore searchable on youropenbook.org. Using key search terms I was able to find very personal written statements from complete strangers who would probably never say what they wrote in public, yet their thoughts are available for public search.
– Finally, the third element of “Privacy” is the audio recording of a public space in New York City. The audio element of this project reflects how anyone can listen in on private conversation in the “real world”, paralleling the idea that anyone can “listen in on” what would be considered “private conversation” in the virtual world.
In this project the video’s role is elevated as the primary vehicle bringing these aspects together to discuss the future definition of privacy.
“Privacy” will be examined by a jury of experts that will decide which works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The selected videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel.
The State of Social Marketing Integration – According to data from eROI and eMarketing & Commerce (eM+C), US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic.
Facebook Reaches Top Ranking in US – The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.
BBC News – The top 100 sites on the internet – The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010.
Social Fans More Likely to Buy – More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
Google – public data – The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate.
New Startup Ideas – I’m always surprised in finding that many startups don’t think at all about certain key elements. This document gives a good structure that I wish more entrepreneurs would keep in mind.
10 Search Engines to Explore the Deep End of the Invisible Web – The Invisible Web refers to the part of the WWW that’s not indexed by the search engines. Most of us think that that search powerhouses like Google and Bing are like the Great Oracle…they see everything. Unfortunately, they can’t because they aren’t divine at all; they are just web spiders who index pages by following one hyperlink after the other.
Toyota Turns To Twitter To Repair Its Image – Toyota has been dealing with negative backlash from the massive safety recalls of its vehicles; and is even suffering in terms of sales. So what does the company do to repair its image? Turn to Twitter, of course!