Episode: VMC #223 – Branding Today – Keynote Shift Conference This is the keynote I delivered today at the Shift Conference in Lisbon (Portugal). The effective promotion of a brand, especially when you ‘do it yourself’ is about the understanding of the new environment in which we operate, the new technologies at our disposal and…

Episode: VMC #222 – 3 Tips For Better Online Business by Erno Hannink I’m happy to announce that Erno Hannink is the winner of my birthday caption contest! He won a guest appearance on VMC – my media channel, so today we set in front of our webcams and recorded a nice chat together. Since…

Episode: VMC #221 – Better Video For Your Business – # Tips by Steve Garfield When I think about video Steve Garfield is one of the first names that comes to my mind. He is a pioneer, I’ve been following him for years and I finally met him in New York during social media week…

Episode: VMC #220 – Thoughts from Joseph Jaffe Joseph is one of the few special and authentic persons I know in this industry. I recorded this video last week in New York at launching of his new book. If you don’t know Joseph make sure you click this link. Andrea Subscribe to AndreaVascellari.com on YouTube!

Episode: VMC #219 – Flip the Funnel – Book Launch “Retention can become the new acquisition” Joseph Jaffe Last week Joseph Jaffe officially launched his new book ‘Flip The Funnel‘ at the Roger Smith Hotel in New York. I had the chance of having a glass of wine with Joseph a few days before, during…

Episode: VMC #218 – How Does the Internet See You [right click to download 'Save the link as...', video-player available below] “Personas scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The…