How do I increase visibility online? This a question that people and organizations ask me quite often, so here’s a list of basic tips that will set you on the right path to increase your visibility online: Create good quality content (detailed, informative, slim, no jargon, etc.) The content must be relevant for your target…

Are you interested in having your ads on Twitter? Yes? Ok, that’ll be at least $5000. Looking at the ‘natural influence’ of big brands that probably have no need for ads on Twitter vs the 5k minimum budget for smaller businesses and other players that want to make their voices heard it’s certainly something that…

Episode: VMC #339 – How to Use Social Media to Market your Organization [right click to download the source file - 'Save the link as...', video-player available below] When you start thinking about how to use social media to market your organization, stop thinking about how you are going to find customers and start thinking…

Engaging Consumers – Social Media Boot Camp for Entrepreneurs View more presentations from Andrea Vascellari. This week I had the pleasure of being invited by Eric Schwartzman to present as a guest speaker at his Social Media Boot Camp for Entrepreneurs in Rome (Italy) during Social Media Week. I talked about how you can engage…

This week I’ll be in Rome for Social Media Week. Together with me from the itive.net team will be Leah D’Emilio (Chief Communications Officer). Here’s where you can find me: Wed. 9 Feb. – I will be a guest speaker during a special social media session for entrepreneurs alongside LA based Online Communications Strategist Eric Schwartzman. Web….

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3] Download MP3 You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event. Topics discussed: The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder…