Get a copy of #aoc3 and Support Charity Water – Blog Action Day 2010

Age Of Conversation 3

Did you  know that just $20 can give one person clean water for 20 years? An average water project costs $5,000 and can serve 250 people with clean, safe water. This means that purchasing a copy of the ‘Age of Conversation 3’, the book that I co-authored with an amazing group of marketing pros, really can make a difference to someone’s life!

Today is Blog Action Day for Water and it’s also a call to action to make this book get onto the Top Sellers’ List at Amazon! Get a copy (or more) today:

It’s available in:

All proceeds go to charity water. Make a difference…

Andrea

itive.net Foursquare Mayor gets a free coffee

via itive.net


itive.net Forusquare Mayor gets a free coffee

If you followed Itive for a while you probably already know that we always try to find new ways to extend the online interaction that we usually have with our community to offline world. This is why from now on we decided to also give a reward to the people that engage the most with us on foursquare by offering a free cup of coffee to who ousts the current mayor of our headquarters.

Why a cup of coffee? Coffee is always a good way to connect, network and find common interests. Let’s get to know each other better, we’d love to meet you!

At the moment we are testing this just at our European headquarters, but if it gets good traction we are planning to extend it also to our HQ in New York. Stay tuned!

LeWeb – It’s All About Platforms

Allow me to say that LeWeb is one of ‘juiciest’ events we have in Europe. This year’s edition of LeWeb is going to be all about platforms. The event will take place in Paris Dec. 8th and 9th 2010 and Loic & Geraldine will tell you more about it as soon as you click play on the video below.

Am I going to be there? Yes, I’ve been invited as an official blogger.

What will I do as an official blogger? I’ll take things to the next level. I won’t release a countless number of posts like I did in previous years. I’ll work on only one, high quality video. A masterpiece that will bring you all the top Marketing and PR content from LeWeb.

Why? The reason is simple: you have no time to check tons of videos/posts. So I’ll do all the hard work to summarize the best communications content ‘in pills’ and bring it to you in one great package.

I already tested this new format at the NEXT conference in Berlin and received great feedback from you all so I hope you’ll find this new upcoming video from LeWeb valuable, as well.

Andrea

How games can help us doing better in real life

Imagine the best case scenario outcome and then empower people to make that outcome reality. This is actually what I do everyday with my team at itive and it’s also the why I thought to share this video with you.

Jane McGonigal shares great insights on collaboration and cooperation dynamics that we can learn from the gaming world and use in real life to do a better job.

Now I gotta go, few friends are waiting for me to play World of Warcraft but hey…enjoy the video! 😉

Andrea

I love when she talks about urgent optimism, social fabric, blissful productivity and epic meaning…

The Value of Going Live

Leah D’Emilio, Producer/Director of Rocketboom.com, shares some interesting thoughts on the value of going live. Rocketboom was one of the YouTube partners that streamed live earlier this week during YouTube’s two-day pilot program. Worth spending a minute to check it out!

Andrea

Thoughts on the new Twitter.com in 3, 2, 1…

I think this could turn into a game changer for all sort of twitter clients (i.e. hootsuite, etc.) since many of their features will be included directly on twitter itself.

Your take? Write in the the comments or send it in via twitter @vascellari linking back to this post.

Andrea

It’s Time to Go Back to Conversation Streams

A recent twitter conversation with Dan York got me thinking.

The increasing pollution of the web with meaningless content made bloggers move towards higher quality blog posts. This led many bloggers, including me, to gradually reduce the frequency of released content. Blogs lost that dynamic conversation and vibe they used to have back in the day.

Did all this interaction disappear? No, not at all. It just shifted to social networks like Facebook, Twitter, Buzz etc. The only problem with it is that people started to rely too much on these external platforms/environments… read this great post by Bernie Goldbach to understand more about what I mean.

Back to Dan and me. A few days ago, Dan sent out a tweet with a simple question and a link that was redirecting to a really short post on his blog. Initially I thought “why didn’t he choose to have this conversation just on Twitter?” But after a second that blog post brought back to my mind the early days of when I started blogging around 2002, when we owned our content, when we were the hosts of our conversations, when people loved to comment on posts because it was like sitting in a cafe’ and talking with some good friends about topics we cared about the most. In 2002, we probably weren’t talking about streams yet, but that was the feeling and I believe we should probably get back to it. We still need our digital homes, we can’t live like digital nomads.

As long as the quality of what we share is good, meaningful or it represents a good conversation starter I think we should still invite or leave the door open to our friends to have a cup of coffee in our digital living room to sit and talk. Worried about what people on the outside are saying? No problem, there are a bunch of tools & tech (i.e. backtype) that can eventually help us capture what the social web is saying about it.

I think this magic feeling is not gone, we just don’t need to forget about it…and this would probably help us avoid ending up feeling like Loic (@Loic it’s all good! Your name is not Brogan or Godin. You are Loic and that’s how you talk and engage with your audience. It worked well for you until now, just keep at it!).

What about me? Well, as soon as this intense period for the new launch of itive.net is over, I’ll get back to my regular posting activity… bringing back the stream feeling…or I’ll probably start right away 😉 I guess you’ll find out!

How about you? What’s your take? I’d love to hear your thoughts about this.

Andrea

@Twitter: You are making me think…

Ok, you know those moments in which everything should be up and running but it’s not?

For example, I just checked my twitter profile, @vascellari, and I noticed that my followers and the community of people I’m connected with…well they are both down to zero.

This wouldn’t have been a problem if it would have happened just to me and not to the account of my company too @itive (especially now that we just launched our ‘new itive‘…).

In cases like this when you see your entire social capital disappear there’s just one thing to do: Relax…and think positive.

(deep breath)

Ok…so…

Hey what about you and the experience you are having using Twitter? Have something to share?

Andrea

UPDATE: See? Thinking positive helps…My Following/Followers are back! 🙂

The New itive.net

Via itive.net – “The New itive.net

“This is a new era. We are moving in an environment that is becoming increasingly competitive at a speed we have never seen before. Whether you’re a small-mid size entrepreneur, public institution, a corporation or government, we have invested our knowledge, experience, competence–heart and soul–to help you take things to the next level.

  • We aimed for the top by adding new, highly specialized and skilled members to our team.
  • We optimized the internal processing and project management organization from A to Z.
  • We built a methodical framework to create an organized path which allows our clients to successfully achieve their objectives.
  • We launched a brand new website taking care of each and every detail in order to turn our clients’ experience into something unique, cutting-edge and memorable.
  • We spent the last 6 month re-structuring our entire company in order to provide the best service for our clients…
  • And because of the fast-paced and ever-changing nature of our business, we always have our eyes and ears open for the latest updates, so that we can keep improving our services and ensure that our clients will stay fully satisfied now and many years down the road.

Itive is more competitive and stronger than ever before.

Find out more about our latest updates and our services for existing and new clients at itive.net.
We hope to see you there!