On November 16th, I’ll be speaking at the Advertising Club of Toledo‘s monthly luncheon program in Toledo, Ohio (U.S.A.). The general theme of my talk will be about strategic online advertising and marketing. As I finish to prepare my presentation, I would like to know what AdClub members are most interested in learning about, their…

I’m sure you noticed how handy it is to manage friends on Facebook listing them under specific groups/lists. The problem is that the process to group the friends is pretty painful. Circlehack solves this problem turning this into a flawless experience with a simple click & drag interface – see screenshot above. Hat tip to Leah…

Google? Search. Facebook? Social. AOL? Media. Twitter? Conversation. Amazon? Commerce. … Yahoo? …Hmmmm? Every single web company makes me think of at least one clear keyword that defines them, but Yahoo? For me it used to be “news”. Sure, there were other things related to it – email, search, etc – but that’s what it…

Backlinks are good because they prove the usefulness of your site i.e. I write a good post and people link back to it sharing or giving credit to me on their blogs, etc. ‘Pathetic’ is the only word that, in my opinion, can describe the latest series of attempts of certain individuals to get backlinks….

Due to the increasing number of bad pitches that I keep receiving everyday, I decided to share a list of tips that you might want to keep in mind when you are getting in touch with me or any other blogger/influencer. Andrea When you are trying to pitch someone, please have a look if they…

First – Make sure to read the tips I shared on how to increase online visibility. Second – Keep in mind it all takes time. Yes…the most important thing is to remember that nothing happens overnight. How does this work? People search on Google solutions for their problem and they find your content. If it…