How do I increase visibility online? This a question that people and organizations ask me quite often, so here’s a list of basic tips that will set you on the right path to increase your visibility online: Create good quality content (detailed, informative, slim, no jargon, etc.) The content must be relevant for your target…

Here’s how you can upload, not just files, but an entire folder from your computer to the cloud using Google Docs. I can’t tell you how happy I am about this new feature! I’ve been waiting ages for this. It’s handy to upload data to the cloud but when you deal with a huge number…

Are you interested in having your ads on Twitter? Yes? Ok, that’ll be at least $5000. Looking at the ‘natural influence’ of big brands that probably have no need for ads on Twitter vs the 5k minimum budget for smaller businesses and other players that want to make their voices heard it’s certainly something that…

This weekend I’ll be speaking at the 2011 edition of the Switch Conference in Porto (Portugal). “Switch is a two-day event that gathers people with different background experiences to discuss technology, science, entrepreneurship, creativity and innovation in a network-friendly environment.” My presentation will focus on ‘Digital Evolution’. I will talk about why the need to…

In the style of a movie trailer parody, the following video is the full version of an informative series about the emerging technology of QR Codes that my team at itive.net and I created. QR Codes are one of the latest emerging technologies in digital marketing and communications. Users may discover QR Codes in their environment…

Jody Koehler and his coopr.nl team interviewed me for their The PR Spotlight series. Enjoy it! Andrea We at Coopr connect with international PR professionals daily. From Sydney to Vancouver and from Cape Town to Helsinki. More and more PR professionals connect with each other online, via Twitter, blogs, podcasts or Facebook. To share their…