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This year I was invited again to NEXT, but this time instead of keeping you informed with the classic video updates from the venue, I wanted to try something different. So once I got the go from the great Martin Recke (Head of Conference Management) I got the juice out of the best keynotes on PR, marketing, social media and I condensed it into this video. Then if you are interested (and you have enough time) you can have a look at the entire presentations on sevenload.
Why this video? The reason is simple, people have no time. So I thought to share the best communications content ‘in pills’.
It took me a while to create this video but it’s finally done and I really hope you’ll find it valuable. Also, let me know what you think about this new video format directly here on my blog or via twitter @vascellari (just remember to link back to this post so we can track the feedback and conversation, thanks!).
The effective promotion of a brand, especially when you ‘do it yourself’ is about the understanding of the new environment in which we operate, the new technologies at our disposal and the way people want to be approached today. The understanding of these three points is fundamental but it doesn’t have to drive our attention away from the brand itself and from the essential aspects that make a brand unique and worthy of attention. Often times people get too caught up in the promotion of a brand without giving the proper attention to what that brand represents overall. The desire to “put stuff out there as fast as possible” without a strategic plan keeping a brand’s fundamental values at the forefront of a promotional campaign is detrimental to the successful marketing of that brand.
He won a guest appearance on VMC – my media channel, so today we set in front of our webcams and recorded a nice chat together. Since many of you often ask me to bring you thoughts from other communicators I took the chance to ask Erno to share some ‘online tips’ that entrepreneurs can use to do better business. Find out more in the video…
When I think about video Steve Garfield is one of the first names that comes to my mind. He is a pioneer, I’ve been following him for years and I finally met him in New York during social media week NY. Steve gave me also a copy of his new book Get Seen (thanks Steve!). He didn’t ask for it but I’ll review it. If you are thinking about it the answer is ‘No, this is not a sponsored post’, he really knows what he’s talking about and as usual I’m happy to share it with you.
We had a nice chat about the book and we recorded this episode in which he also shared 3 tips on how organizations can use video to better promote their business.
Nope, this is not a sponsored post. I chose to blog about it because I’m more than happy to share with you the inspiring thoughts of a great marketer and a good friend. I’ll review the book so stay tuned.