Engaging Consumers – Social Media Boot Camp for Entrepreneurs

This week I had the pleasure of being invited by Eric Schwartzman to present as a guest speaker at his Social Media Boot Camp for Entrepreneurs in Rome (Italy) during Social Media Week. I talked about how you can engage consumers (current and potential) in new ways using social media.

In my presentation I shared:

  • Two case studies + Take aways (Teymur Madjderey aka Icedsoul, and Exclusive Sicily)
  • Some Interesting books
  • Special tips for entrepreneurs on strategic use of Twitter, Facebook and Slideshare

Of course, a special thanks to Eric and a digital hug to all the interesting entrepreneurs that I met at the venue!

Andrea

Eric Schwartzman & Andrea Vascellari
Eric Schwartzman & Andrea Vascellari – Photo Credit: Leah D’Emilio

The Best of PR, Marketing and Social Media – LeWeb 2010

Episode: VMC #336 – The Best of PR, Marketing and Social Media – LeWeb 2010
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, LeWeb, paper.li, Jeremiah Owyang, Brian Solis, Gary Vaynerchuk.

Social Media Report from Le Web 2010 in Paris

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3]

Download MP3

You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event.

Topics discussed:
  • The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.
  • Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.
  • Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S
  • Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.
  • Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.
  • Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.
  • Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.
  • Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.
  • The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.
Links Referenced:
INDEX

Enjoy it!
Andrea

Social Media Report from Le Web 2010 in Paris

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3]

Download MP3

You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event.

Topics discussed:
  • The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.
  • Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.
  • Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S
  • Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.
  • Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.
  • Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.
  • Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.
  • Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.
  • The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.
Links Referenced:
INDEX

Enjoy it!
Andrea

Need help with your B2B Marketing? B2B Marketing Europe is the answer

Need help with your B2B markting? I’m sure that by attending this event organized by KGS Global [client] all your questions will find an answer. [post released via itive.net]

B2B Marketing Europe - KGS global

If you are a VP or Director of Marketing, Marketing Manager, Channel Marketing Executive or if you are a President/CEO/Managing Director interested in find out more on the new frontier of B2B Marketing, this is the event you are looking for: European B2B Marketing Conference, 1st 2nd Dec. in Berlin (Germany).

A unique networking opportunity and an amazing speakers lineup that includes also our friend Chris Brogan. In addition to that during the second day of conference you’ll have the chance of attending a workshop to learn how you can use Facebook, Twitter and other social media tools in your B2B marketing strategies hosted by Nicole Simon (Social Media Strategist – Itive). You’ll learn:

  • What B2B can learn from successful B2C companies
  • How to build a relevant, exciting and interactive Facebook page for your company (and why that includes Twitter)
  • Facilitate interaction between your company and ‘fans’ / ‘friends’ / ‘followers’
  • Maximize your content online through social media tools
  • How to be remarkable online
  • And of course you’ll be able to share your experiences with other attendees!

Follow the official hashtag #b2beu for more information!

Together with Mashable, Read Write Web, media.net and GyroHSR Itive.net is official partner of the event. We are supporting Irina Kremin and her KGS Global team to get the best out of the event. Hope to see you there!

How games can help us doing better in real life

Imagine the best case scenario outcome and then empower people to make that outcome reality. This is actually what I do everyday with my team at itive and it’s also the why I thought to share this video with you.

Jane McGonigal shares great insights on collaboration and cooperation dynamics that we can learn from the gaming world and use in real life to do a better job.

Now I gotta go, few friends are waiting for me to play World of Warcraft but hey…enjoy the video! 😉

Andrea

I love when she talks about urgent optimism, social fabric, blissful productivity and epic meaning…

The New itive.net

Via itive.net – “The New itive.net

“This is a new era. We are moving in an environment that is becoming increasingly competitive at a speed we have never seen before. Whether you’re a small-mid size entrepreneur, public institution, a corporation or government, we have invested our knowledge, experience, competence–heart and soul–to help you take things to the next level.

  • We aimed for the top by adding new, highly specialized and skilled members to our team.
  • We optimized the internal processing and project management organization from A to Z.
  • We built a methodical framework to create an organized path which allows our clients to successfully achieve their objectives.
  • We launched a brand new website taking care of each and every detail in order to turn our clients’ experience into something unique, cutting-edge and memorable.
  • We spent the last 6 month re-structuring our entire company in order to provide the best service for our clients…
  • And because of the fast-paced and ever-changing nature of our business, we always have our eyes and ears open for the latest updates, so that we can keep improving our services and ensure that our clients will stay fully satisfied now and many years down the road.

Itive is more competitive and stronger than ever before.

Find out more about our latest updates and our services for existing and new clients at itive.net.
We hope to see you there!

Further Insights on Finland’s Citizens Rights to Internet

I’ve been interviewed by Dario Salvelli for Wired Magazine about Finland and the recent announcement (1st of July 2010) of the legal right for every Finnish citizen to have access to a 1Mbps (megabit per second) broadband connection.

The article was published on Wired Italia but since it offers some interesting stats and insights I thought to share an English version here on my blog:

Enjoy it and as usual feel free to share your thoughts with comments or via twitter @vascellari! (please remember to link back to this post so it will be easier to track and aggregate the conversation, thanks).

Andrea

Italy, 2010. Families with no PC were reduced by only 2% in the last 8 years, yet new families subscriptions of users that are willing to pay a surcharge on fees just to have a connection to 100 Megabit grew of 40% and about 78% of households with broadband access has at least one child under 18 years old. An incentive to implement the NGN (next-generation high-speed network) in Italy and not wait for the 2015 deadline set by AGCOM to assign broadband services to reduce the digital divide.

In this context, is it possible to imagine a law that includes the Internet as a fundamental right for Italian citizens? Other European countries are heading in this direction. On July 1, Finland became the first nation in the world in which every citizen has the right to access the Internet with a minimum of 1Mbps connection. This law will serve about 4000 Finnish families that still suffer from digital divide and will force providers to install cables out in Finnish rural areas where 5.3 million people live.

The village of Karvia this year will already have a 100MB connection. The plan of the Finnish Government is in fact broader and plans on providing access to 100 Mbps in 99% of the territory available by 2015 by using fiber optic and agreements between mobile operators who already use UMTS900 technology to build and expand the NGN.

What Finland has achieved is unique not only in terms of technology but especially socially – says Andrea Vascellari, the CEO of itive.net, a digital strategy agency with offices in Finland and New York – This step also represents a turning point for strategy and communications for business, government, education systems and public institutions. In an era where the Internet is no longer an option but a core part of our daily lives we just have to hope that this decision made by a small country in Northern Europe like Finland will inspire others to move in the same direction.

Anne-Mari Leppinen is Finnish and works for Suupohjan Seutuverkko [disclosure, Suupohjan Seutuverkko is itive‘s client], a company owned by six local municipalities (an area of 3700 km2 for a total of 30 000 persons) which aims at building an open fiber optic network that is already among the fastest in Europe. The purpose of this company is to build the network and use it but not to offer services: all the service providers have the same opportunities to provide services to clients on fiber and users can freely choose who to trust.

The network built in the city and region of Kauhajoki can already replace all the data traffic such as broadband, cable, satellite, digital TV and phone connection. In addition to this in Kauhajoki the fiber is used to improve the efficiency in real estate surveillance, remote control of industrial production and it also enhances the quality of life of the elderly people that live at home.

At first I thought this law wasn’t a big deal because I thought the minimum speed of market regulation should be more than 1Mbps – writes via email Anne-Mari – This is because here everyone already has a connection with access of 1Mbps or higher, our clients already have some 10 Mbps and some 100Mbps symmetrical connection. When I read that Finland was the first country in the world, I immediately changed my mind. I hope that the next step is to implement an open access fiber optic network because it is the only way to get a qualitative competitive network and reach people who live outside the cities: in fact the problem is that the network operators want to invest (i.e. in fiber) only in the 20 biggest cities in Finland to receive higher revenues from the investment. This is understandable but what about all the other people? In rural areas people have no choice and are blocked by a monopoly that makes the total price and quality of connections far from reasonable. I hope the situation will change after this new law.

We were among the first to create an open access fiber optic network and many others are now following our path. The Finnish government has promised that by 2015 all the citizens will be able to access 100Mpbs but can only guarantee that the fiber optic will not be more than 2km away from all homes. This last section to get the fiber at home will be expensive for families (from 500 to 1000 euros) and I think the Government should give grants or support for these miles if you want people to really connect on fiber optic. The other problem is that so far the Government has not specified whether the network will be an open access network: this could potentially re-create monopolies that build closed networks with public money. This year, for example, on about 8 fiber optic projects that have public support ours, Suupohjan Seutuverkko, is the only non-commercial and open access one.

Finland is not the only European nation that looks at the Internet as a civil right of citizens: In France, the Supreme Court has ruled that Internet access is a right, while Spain and the United Kingdom have similar laws in the pipeline that should be approved respectively in 2011 and 2012.

The Finnish ICT Minister Suvi Linden recently declared to the BBC:  “We considered the role of the Internet in Finns’ everyday life. Internet services are no longer just for entertainment

Cognitive Surplus as Innovation Key

Several of the projects we work on with our team at itive.net imply change. The real difficulty is when we have to deal with systems and organizations that are often trapped by rules, both contractual or cultural that don’t leave space for innovation or paradoxically force innovation to adapt to old paths and 20th century structures. I’m not here to whine about it, in the end this is often a reality that consultants, including myself, are used to dealing with. What I would actually like to do is drive your attention to this TED video by Clay Shirky on how cognitive surplus could change the world.

Have a look at the video and check the notes I shared below…

Here are some of the points that I found interesting:

– Cognitive surplus = free time & talents (motivation/generosity) + consumer & share (tools/tech)
What happens with cognitive surplus? Human motivation and modern tools allowing that motivation to be joined up in large scale efforts.
– Social vs contractual motivation. In the 20th century we thought that the lack of contract would let people operate without any constraints… unfortunately this is not true. They operate with social constraints instead of contractual ones.
The advantage of social constraints is that they construct a culture that is more generous than the contractual constraints do. On the other hand what’s broken by contractual constraints stays broken, and this condition can persist over long time periods.
– So the trick is in understanding where we are laying on the economic side and where on the social side.
– Communal vs Civic value
Communal value: created by the participants for each other. We find it everywhere we have large amounts of public data available online (photos on flickr, videos on youtube, etc.).
Civic value: created by the participants but enjoyed by the society. Goals are not just set up to make life better for the participants, but to make life better for everyone in the society in which the system is operating. This is not just a side effect of opening up to human motivation, it’s going to be a side effect of what we collectively make of the concept.
– Long story short: people have a lot of free time, and they can do better when not trapped by contractual constraints. So organizations designed around the culture of generosity will be able to achieve incredible effects without an enormous amount of contractual overhead.
– The key: Support people who are trying to use cognitive surplus to create civic value. By doing that we’ll be able to change society.

Thoughts? Share them here on the blog or via twitter @vascellari.

Andrea