Communications Report for November 19th 2010 – AndreaVascellari.com

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A New Place for Communications Juice

Episode: VMC #229 – A New Place for Communications Juice
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Join & Like my Facebook Fan Page, from now on that’s the place where I’ll share all the most interesting news & insights that I find on strategic PR, marketing, social media and communications. See you there!
Andrea

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Show Notes & Credits: Powered by itive.net, get all the communications juice on my Facebook Fan Page, twitter.com/missrogue, horsepigcow.com

World Blogging Forum 2010

Episode: VMC #228 – World Blogging Forum 2010
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Show Notes & Credits: Powered by itive.net, World Blogging Forum 2010

To Succeed You Must Think as a Winner

Episode: VMC #227 – To Succeed You Must Think as a Winner
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Show Notes & Credits: Powered by itive.net

I’d love to talk with you

Episode: VMC #226 – I’d love to talk with you
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Show Notes & Credits: Powered by itive.net, World Blogging Forum.

[Communications Report] for November 10th 2010 – AndreaVascellari.com

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VMC is Back

Episode: VMC #225 – VMC is back
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Show Notes & Credits: @leahdemilio, leahdemilio.com, Powered by itive.net

Need help with your B2B Marketing? B2B Marketing Europe is the answer

Need help with your B2B markting? I’m sure that by attending this event organized by KGS Global [client] all your questions will find an answer. [post released via itive.net]

B2B Marketing Europe - KGS global

If you are a VP or Director of Marketing, Marketing Manager, Channel Marketing Executive or if you are a President/CEO/Managing Director interested in find out more on the new frontier of B2B Marketing, this is the event you are looking for: European B2B Marketing Conference, 1st 2nd Dec. in Berlin (Germany).

A unique networking opportunity and an amazing speakers lineup that includes also our friend Chris Brogan. In addition to that during the second day of conference you’ll have the chance of attending a workshop to learn how you can use Facebook, Twitter and other social media tools in your B2B marketing strategies hosted by Nicole Simon (Social Media Strategist – Itive). You’ll learn:

  • What B2B can learn from successful B2C companies
  • How to build a relevant, exciting and interactive Facebook page for your company (and why that includes Twitter)
  • Facilitate interaction between your company and ‘fans’ / ‘friends’ / ‘followers’
  • Maximize your content online through social media tools
  • How to be remarkable online
  • And of course you’ll be able to share your experiences with other attendees!

Follow the official hashtag #b2beu for more information!

Together with Mashable, Read Write Web, media.net and GyroHSR Itive.net is official partner of the event. We are supporting Irina Kremin and her KGS Global team to get the best out of the event. Hope to see you there!

[Communications Report] for October 1st 2010 – AndreaVascellari.com

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[Communications Report] for September 17th 2010 – AndreaVascellari.com

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  • Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
  • How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
  • The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
  • American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
  • Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
  • Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
  • Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
  • Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
  • “The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
  • Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
  • The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
  • Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
  • Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
  • Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
  • BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
  • The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
  • 5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
  • The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
  • Q2 2010 State of Social Meda Sponsorships – Good stats.
  • Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
  • YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
  • How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
  • 30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
  • TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.